One founder. AI agents.
Real products.
AccelMars is a product studio built around a testable hypothesis: one person with deep domain knowledge, armed with AI agents that handle 60-90% of execution, can build and operate a real company.
The operating model of startups has changed.
The traditional path — raise capital, hire a team, build slowly, iterate — is being disrupted. One in three new startups in 2025 are solo-founded. 77% of solopreneurs are profitable in Year 1. Six in ten plan to hire — but AI is extending the solo phase.
The tools haven't caught up. Solo founders use 8-15 disconnected apps to do what a team of 10 would handle with dedicated people. AccelMars builds the tools that close this gap.
10 roles. 1 human. AI handles the rest.
AccelMars practices what it preaches. The company itself runs on the model it sells: 10 executive roles (CEO, CTO, CFO, COO, Product, Marketing, Sales, Legal, People, Secretary), one human making the decisions, AI agents handling 60-90% of execution per function.
Every role has a complete specification. Every process has documentation. Every decision has rationale. This means future hires get productive on Day 1, AI agents operate with full context, and the company is handoff-ready at any point.
Principles, not platitudes.
Bottom-up proves, top-down organizes.
No pattern becomes a standard until at least two projects prove it independently. Theory is cheap. Convergence is signal.
Documentation is the moat.
In an AI-era company, institutional knowledge captured in structured documentation is the competitive advantage. It makes AI agents effective, new hires productive, and decisions persistent.
AI speed, human judgment.
The 10x multiplier applies to execution, not to thinking. Strategic decisions — vision, prioritization, brand, customer relationships — stay human.
Eat your own dog food.
AccelMars uses its own products to run itself. The operational repos are the same repos the Ops platform tracks. No fake test data.
War-tested over novel.
Prefer proven patterns over clever innovations. Use boring technology that works. The right amount of complexity is the minimum needed for the current task.